About us

Smart Urban Weatherwear

SegraSegra was founded in 2007 as streetwear brand using original prints.
Later, as Eliška, the younger of the sisters, had begun to bike in the city throughout the year, the brand started to focus on designing clothes for urban cyclists which would make cycling easier and look as regular clothes at the same time.

Today the brand is intended for unique materials with strong stories such as Ventile, Outlast and Nanomembrane. For nearly a decade we have been recycling used bicycle inner- tubes, which have become a great, environment-friendly substitute for leather accessories.
SegraSegra sews in the Czech Republic exclusively and supports the idea of slow fashion.

The brand SegraSegra is an older sister of the brand Mama by Segra.

Eliška Mertová a Dáša Mertová